How to Pitch Holiday Open Houses Your Clients Love

How to Pitch Holiday Open Houses Your Clients Love

0
Real estate agent hosting a cozy holiday open house with prospective buyers in a warmly staged living room.

In “How to Pitch Holiday Open Houses Your Clients Love,” you’ll learn a simple, repeatable play. This play helps you turn one seasonal idea into real revenue for TV, radio, and digital. It provides real estate and mortgage clients with a concrete method. This method fills their holiday open houses with the right buyers, not just browsers.

This guide to How to Pitch Holiday Open Houses Your Clients Love is written for sales professionals. It is also intended for marketing pros in media. It’s built as an idea starter. You can adapt it in any market. It is created at a 10th-grade reading level. The guide includes clear examples and room for live links you can drop into your proposals and emails.

Why Holiday-Themed Open Houses Still Work

The reason How to Pitch Holiday Open Houses Your Clients Love works is simple. During the holidays, buyers are already emotional. They are already out driving neighborhoods. A well-staged, well-promoted home feels like a real-life “holiday movie” moment—and that moves people to act.

Recent home staging research from the National Association of Realtors (NAR) shows:

  • 83% of buyers’ agents say staging helps buyers visualize a property as their future home. Realtor+1
  • 17% say staging can lift offers by 1–5% versus similar, unstaged homes. NAR+1

Add strong online visuals. Use photos, video, and virtual tours. Buyers are more likely to schedule a showing after seeing a staged home online. NAR+1

When you walk in with How to Pitch Holiday Open Houses Your Clients Love, you’re not just selling “more impressions.” You’re giving agents and lenders a plan to:

  • Stage and present the home so it photographs and shows well.
  • Use TV, radio, and digital together to promote a specific event window.
  • Capture leads they can nurture after the holiday season ends.

That combination makes How to Pitch Holiday Open Houses Your Clients Love appealing for busy real estate professionals. It is an easy yes for mortgage pros.

A modern suburban house with a three-car garage, gray siding, white trim, and a dark shingled roof. The front door is warmly lit and framed by stone accents along the lower portion of the exterior. Large windows on both floors glow with interior light, and a neatly manicured lawn with young trees and shrubs lines the front yard. The driveway is wet, reflecting the house and the soft colors of a pink and blue sunset sky.
Photo by Binyamin Mellish on Pexels.com

Build the Open House Story Before You Talk Spots and Schedules

Before you talk about spots and impressions, How to Pitch Holiday Open Houses Your Clients Love begins with a story. This should be a narrative your client can believe in.

Here’s the simple narrative:

“Let’s pick one great listing and turn it into a Holiday Open House Event. We’ll stage it for the season, use TV and radio for credibility and frequency, and run digital to capture leads. You get a full house on open-house day—and a list of real prospects afterward.”

When you frame How to Pitch Holiday Open Houses Your Clients Love, hit these points:

  • One hero property
    • Not every listing—just the one that photographs best and has the strongest “wow” factor.
  • One clear event window
    • “Holiday Open House: Saturday 11–3” or “Holiday Open-House Weekend: Dec 14–15.”
  • One joined-up media plan
    • TV/CTV for big-stage awareness.
    • Radio + streaming audio for repetition and personality.
    • Digital (social + landing page + maybe virtual tour) for targeting and lead capture.

Your version of How to Pitch Holiday Open Houses Your Clients Love should sound less like a rate card. It should be more like a seasonal event plan.

Channel Plan: Blending Digital, TV, and Radio

To make How to Pitch Holiday Open Houses Your Clients Love real for a small or mid-sized business, you need a simple plan. You need a simple plan. Create a straightforward approach. It should be a layered channel plan they can picture.

Digital: Turn Attention into Leads

Digital is where How to Pitch Holiday Open Houses Your Clients Love turns attention into names, emails, and appointments.

Core elements:

  • Event landing page or station mini-site
    • Date, time, address, photos, and a short description of what makes this home special.
    • Simple RSVP or “Save My Spot” form to collect contact info.
    • Optional virtual tour embed using platforms like Matterport, which give agents 3D property tours, listing photos, and even intro videos from a single shoot. Hometrack+3Matterport+3Matterport+3
    • Example link to share in proposals:
  • Paid social ads (Meta, Instagram)
    • Short ad copy aligned with How to Pitch Holiday Open Houses Your Clients Love, for example:
      • “Tour this holiday-ready home Saturday 11–3. Cozy staging, smart layout, and treats while you walk through.”
    • Use Meta’s Special Ad Category: Housing, which applies extra restrictions to prevent unfair targeting; always select the proper category when promoting housing-related listings. facebook.com+2facebook.com+2
    • You can also recommend a small video ad: a 15–30 second walkthrough with simple captions.
  • Retargeting and remarketing
    • Once people hit the event page or watch the video, retarget them with display, social, or CTV ads reminding them of the event.

When you present How to Pitch Holiday Open Houses Your Clients Love digitally, you’re offering a path from impression → interest → form fill → showing.

TV and CTV: Add Visual Credibility

TV and CTV make How to Pitch Holiday Open Houses Your Clients Love feel like a big deal, even on a modest budget.

Key points to pitch:

  • Short, visual spots (:15 and :30)
    • Show the best spaces buyers care about most—living room, kitchen, primary bedroom—since these are the rooms staging experts and NAR data highlight as most important. NAR+4NAR+4NAR+4
    • Keep décor clean and neutral with light holiday touches, not clutter.
  • Placement strategy
    • Late news, local lifestyle shows, or prime access where adults 35–64 are watching.
    • For CTV, focus on zip codes around the listing; use QR codes or simple URLs to drive to the event page.

You can support How to Pitch Holiday Open Houses Your Clients Love by linking your client to a few staging resources:

These live links reinforce that How to Pitch Holiday Open Houses Your Clients Love is rooted in what buyers actually respond to.

Radio and Streaming Audio: Drive Frequency

Radio and streaming audio give How to Pitch Holiday Open Houses Your Clients Love the repetition and personality agents can’t get from portals alone.

Use:

  • :30 and :15 promos in the three days leading into the event.
  • Live mentions by trusted hosts:

“This Saturday, tour a holiday-ready home with Evergreen Realty. It’s part of our ‘How to Pitch Holiday Open Houses Your Clients Love’ series—staged, cozy, and open from 11 to 3. Get the address and virtual tour link at…”

  • Streaming audio
    • Pre-roll or in-stream audio that mirrors the on-air message, so listeners hear the same story in multiple places.

This is where you, as the seller, connect How to Pitch Holiday Open Houses Your Clients Love to your station brands and dayparts.

Three Ready-to-Sell Packages You Can Lift and Use

To make How to Pitch Holiday Open Houses Your Clients Love easy to sell, offer simple “good / better / best” style packages. You can adjust rates and spots for your market.

1. Listing Spotlight – Entry Package

This is your low-barrier version of How to Pitch Holiday Open Houses Your Clients Love.

  • Digital
    • Event landing page hosted on your site.
    • 5–7 days of Meta/Instagram ads in a 5–10 mile radius.
  • Radio / Streaming
    • 20–30 :30s Wed–Sat plus 1–2 live mentions.
  • Optional TV / CTV
    • 10–15 :15s leading into the weekend, or a small CTV run.

Positioning to the client:

“This entry package from How to Pitch Holiday Open Houses Your Clients Love gives your best listing its own mini-campaign, with just enough TV/radio/digital to fill the house and capture leads.”

2. Holiday Open House Tour of Homes – Expanded Package

This version of How to Pitch Holiday Open Houses Your Clients Love pulls multiple listings into one event.

  • Digital
    • “Holiday Tour of Homes” guide on your website with photos, map, and times.
    • Social carousel ads featuring each home, plus an email blast to your station list.
  • TV / CTV
    • 20–30 spots with quick cuts of several homes and a single CTA to the guide.
  • Radio / Streaming
    • 40–60 :30s across two weeks plus a weekend “tour recap” mention.

You can show agents that this expands on the kind of holiday real estate campaigns already recommended by industry resources. These resources include marketing calendars and holiday idea lists that stress open houses and seasonal events. Mashvisor+4Xara+4Wise Agent+4

3. Co-Branded Lender + Agent – Open House Tours Premium Package

This is the high-impact version of How to Pitch Holiday Open Houses Your Clients Love, where a mortgage partner helps fund the media.

  • Everything in the Tour of Homes package, plus:
    • Co-branded TV/radio/CTV creative (subject to compliance).
    • Lender-branded “Holiday Homebuyer Checklist” PDF on the landing page.
    • On-site lender presence (hot cocoa bar, rate scenarios on a board, QR codes to request a consult).

Your pitch:

“With the premium version of How to Pitch Holiday Open Houses Your Clients Love, you and your preferred lender share the spotlight—and share the lead flow—from a single, well-promoted holiday event.”

Compliance and Guardrails to Keep You Safe

When you introduce a lender into How to Pitch Holiday Open Houses Your Clients Love, you also introduce compliance needs. You don’t have to be their lawyer—but you should show you understand the guardrails.

Key points to mention:

You can say:

“Our role in How to Pitch Holiday Open Houses Your Clients Love is to build the media plan and the story. Your compliance team makes the final call on exact wording for rates and loan offers.”

That line keeps you in the media lane while showing you’re a thoughtful partner.

How to Use This Open House Play in Your Next Sales Call

To close out How to Pitch Holiday Open Houses Your Clients Love, here’s a simple outreach template you can drop into email or LinkedIn today.

Subject line:
How to Pitch Holiday Open Houses Your Clients Love (Fast Plan)

Body:

Hi [Name],

I’ve been working on a simple plan called “How to Pitch Holiday Open Houses Your Clients Love.”

Instead of one more generic branding campaign, this focuses on one great listing (or a short tour of homes) and supports it with:
– TV/CTV for credibility and urgency
– Radio + streaming audio for repetition
– Digital (landing page, social ads, optional virtual tour) for targeted reach and lead capture

The goal: a full open house during the holiday season and a list of real prospects you can follow up with in January—without requiring a huge budget.

If you’d like, I can bring a 15-minute outline of How to Pitch Holiday Open Houses Your Clients Love tailored to your current listings, including a sample schedule and budget range.

Would you be open to a quick run-through this week?

End your meeting with a clear, closing question:

“Which listing do you want to plug into How to Pitch Holiday Open Houses Your Clients Love first?”

That’s how you turn How to Pitch Holiday Open Houses Your Clients Love from a nice idea into booked campaigns, new relationships, and year-end revenue across digital, TV, and radio.

Subscribe for marketing and tech tips

Tags: , ,

Recent Comments

No comments to show.

©  2025 georgefeola.io. Built using WordPress and the Highlight Theme

document.getElementById("business-form").addEventListener("submit", async function (e) { e.preventDefault(); const name = document.getElementById("name").value; const location = document.getElementById("location").value; const category = document.getElementById("category").value; const budget = document.getElementById("budget").value; const email = document.getElementById("email").value; try { const response = await fetch("https://api.openai.com/v1/completions", { method: "POST", headers: { "Authorization": "Bearer your-openai-api-key", "Content-Type": "application/json" }, body: JSON.stringify({ model: "text-davinci-003", prompt: `Generate marketing recommendations for a ${category} business located in ${location} with a budget of $${budget}.`, max_tokens: 200 }) }); const result = await response.json(); document.getElementById("recommendations").innerText = result.choices[0].text; } catch (error) { console.error("Error:", error); alert("There was an error processing your request."); } });