How to Use Gift Cards, Set-Price, Packs for Holiday Sales

How to Use Gift Cards, Set-Price, Packs for Holiday Sales

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Warm holiday restaurant table with braised entrée, whipped-cream cupcake, spiced latte, and wine, set for a cozy set-price dinner

How to Use Gift Cards, Set-Price, Packs for Holiday Sales

This quick sheet shows How to Use Gift Cards, Set-Price, Packs for Holiday Sales across Digital → TV → Radio. Your team can launch, track, and optimize fast—without guesswork. As context, restaurant gift card dollars per card jumped +13.2% on Black Friday and +17.7% over Thanksgiving weekend vs. 2023, signaling strong holiday demand. Paytronix+1

Overhead view of a rustic restaurant table set with three plated entrées (sliced roast with potatoes, seared chicken, and steak with vegetables), a basket of rolls, fries with dipping sauce, and a drink.
Photo by Pixabay on Pexels.com

Why this approach works now

Holiday guests are ready to splurge. 88% say they spend more on a holiday celebration than a typical night out. This is a great fit for set-price menus and “occasion” framing. Corporate orders are also rebounding. Same-store catering transactions rose +26%. Tickets were +9% higher in Q4-2024, making office packs a high-leverage play. Tock+1

Step 1: Digital (week 1, always-on through Dec 24)

Goal: Capture intent and convert with the fewest clicks.

  • Search (PPC, pay-per-click): Bid on “restaurant gift cards,” “holiday set-price dinner,” “[your city] office catering.”
  • Short vertical video: Show two-tap checkout for digital gift cards and a quick walk-through of the set-price flow.
  • CTV/OTT (connected TV/over-the-top) retargeting: Re-engage site visitors; push limited seatings and order windows.
  • Email/SMS via your CRM (customer relationship management): Segment past gift-card buyers. Also, segment business domains. Include an invoice request link for offices.
  • Site UX: There is a floating QR (quick response) “Buy Gift Card” button. A single landing page is titled How to Use Gift Cards, Set-Price, Packs for Holiday Sales.
  • Measurement: Track with GA4 (Google Analytics 4) and optimize to ROAS (return on ad spend) and AOV (average order value).

Live offer layouts to mirror

  • Gift-card bonus structure: Texas de Brazil’s Holiday Gift Card Sale (note the bonus-card restrictions that protect margins). Texas de Brazil
  • Marketplace proof (news/data): Restaurant Dive recap of Paytronix’s 2024 holiday gift-card spikes. Restaurant Dive

Step 2: Television (week 2 burst)

Goal: Premium framing for set-price + office packs; create urgency.

  • :15/:30 placements around holiday movies and local news.
  • On-screen QR to your one landing page.
  • Use medium-specific promo codes to monitor CAC (customer acquisition cost), e.g., TV25GIFT, TVSET10, TVOFFICE50.

“Occasion” proof for set-price
According to Tock’s holiday trends, guests are actively choosing special experiences. Use that insight to justify clear, set-price menus. These menus should have limited seatings. Tock

Step 3: Radio (week 3+ frequency & countdowns)

Goal: Trigger today’s action: gift cards, last-minute seats, and pack orders.

  • Live reads using UGC (user-generated content) quotes (“Best holiday dinner in town”).
  • Drive-time offers: “Buy $100 in gift cards, get weekday dessert add-on” (LTO—limited-time offer).
  • Countdowns: “48 hours left to book the set-price Christmas Eve seating.”

Offers That Fit Any Operation (Good • Better • Best)

Gift Cards

  • Good: $100 → $10 bonus (digital delivery).
  • Better: $200 → $30 bonus + early-seating code.
  • Best: $300+ → $60 bonus + January tasting add-on (weekday redemption to protect margins). Model a structure like Texas de Brazil’s bonus rules. Texas de Brazil

Set-Price (prix-fixe) Menus

  • Good: 3 courses, clear price, vegetarian option.
  • Better: Add wine pairing + kids’ set-price.
  • Best: Limited “Chef’s Table” window with keepsake menu. See how restaurants present holiday prix-fixe online (price, seatings, booking CTA) for clarity. Juniper & Ivy+1

Office Party Packs (Catering)

  • Good: Feeds 10 (hot trays + labels).
  • Better: Feeds 20 + delivery + compostable ware.
  • Best: Feeds 40 + on-site setup + sweets tray. Borrow structure from national catering layouts: Consider using Olive Garden party pans. Use Chick-fil-A trays, which have clear sizes/servings. Cracker Barrel Heat & Serve can meet host-at-home needs. Olive Garden+2Chick-fil-A+2

Landing Page Checklist (one URL for everything)

Title the page with your keyphrase How to Use Gift Cards, Set-Price, Packs for Holiday Sales and place:

  • Three primary buttons above the fold: Buy Gift Card, Book Set-Price, Order Party Packs.
  • 60–90 sec image gallery, allergen notes, and family-friendly options.
  • Calendar widget for set-price seatings; invoice request form for offices.
  • FAQ: Digital delivery timing, pickup windows, gratuity, cancellations.

Tracking & Optimization

  • UTMs (campaign tracking parameters) by channel/offer (e.g., utm_source=radio&utm_medium=spot&utm_campaign=holiday_giftcards).
  • GA4 events: view_item, add_to_cart, purchase, lead_submit.
  • Weekly roll-ups: shift budget from under-performers into stronger segments; monitor ROAS and AOV.

Quick proof links you can drop in a pitch deck

Catering formats to mirror: Olive Garden pans; Chick-fil-A trays; Cracker Barrel Heat & Serve. Olive Garden+2Chick-fil-A+2

Gift cards spike earlier/higher (2024): Paytronix press release; Restaurant Dive recap. Paytronix+1

Guests splurge for holidays: Tock holiday trends (88% spend more). Tock

Catering momentum (Q4-2024): Toast data. Toast POS

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