First-party data becomes the most important seller tool of 2026 as TV, radio, and CTV campaigns shift toward measurable outcomes and owned audiences. This guide shows how email and CRM systems turn every media buy into long-term value—and how sellers can build scalable, data-driven strategies for the year ahead.
Discover how SMBs can dramatically boost local visibility in 2026 by combining Local SEO with AI Search. This guide shows digital-TV and radio sellers how to help clients dominate local markets, attract leads, and grow their business.
Social video has become one of the most powerful revenue drivers for media sellers in 2026. Platforms like TikTok, Instagram Reels, and YouTube Shorts now act as a second storefront, capturing customer attention long before they search or walk into a business. This shift gives TV, radio, and digital sellers a major advantage: when clients start with short-form video, sellers can extend that creative into Connected TV (CTV), local broadcast, radio, and retargeting to deliver stronger credibility and measurable ROI. In this chapter of the 2026 Field Guide, you’ll learn how to position social video as the spark that fuels full-funnel campaigns—and how to turn your clients’ quick clips into scalable, multi-channel wins.
CTV + Local TV are quickly becoming the new broadcast power for small and mid-sized businesses. This guide breaks down how to blend traditional local TV with streaming precision, build simple packages, and turn big-screen visibility into real, trackable marketing results for your clients.
If you sell media for a living, you already know how to move spots and impressions. What you need this season is a simple way to turn holiday open houses your clients love into real, trackable revenue—without teaching a seminar on algorithms or real estate law.
This article gives you a ready-made pitch you can walk into any real estate or mortgage office with tomorrow: one great listing, a clear event window, and a clean cross-channel plan that blends TV, radio, and digital. You’ll get example packages, staging and compliance tips, and real talk tracks you can plug straight into your next client meeting.
Win proposal season with actionable holiday jewelry marketing ideas built for media sellers. Package the offer (Good/Better/Best), put Easy Pay front and center in digital, TV/CTV, and radio, and track performance with clean UTM tags in GA4. You’ll get ready-to-use scripts, landing-page blocks, and a quick KPI checklist to show results fast.
The secret to AI email marketing isn’t more machine-speak—it’s human clarity plus automated precision. Learn how to authenticate your domain, segment with purpose, and use AI for speed and personalization. We’ll cover the metrics that matter now, and a one-month sprint to modernize your program.
In a world driven by algorithms and automation, the true magic of marketing still lies in emotion. While AI can analyze, predict, and even write, it can’t feel — and that’s where human storytelling shines. Emotional storytelling builds connection, trust, and loyalty in ways no machine can replicate. This article explores how brands are blending data with heart to create campaigns that don’t just capture attention — they win hearts.
AI social media scheduling helps brands post at the right time, boost engagement, and achieve real results with smarter, data-driven strategies.
Building an AI Email Marketing Funnel isn’t just about automation—it’s about creating smarter, more personal connections with your audience. This guide walks you through every step, from setting clear goals to choosing the right tools, so you can design a funnel that saves time, boosts engagement, and drives real results.
