Tag: eco-friendly marketing

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Think Sustainability: Marketing Tactics Across Generations

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Understanding Generational Differences in Sustainability Different generations exhibit varying attitudes and behaviors. Millennials and Gen Z are often seen as the torchbearers of eco-friendly practices, driven by a heightened awareness of environmental issues. According to a Nielsen report, 73% of Millennials are willing to pay more for sustainable products. On the other hand, Baby Boomers…
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