Buying decisions no longer unfold over weeks—they happen in seconds. Micro-moments are where intent is formed, trust is evaluated, and action is taken. For TV, radio, and digital professionals, understanding how to influence these moments is now essential to turning awareness into measurable revenue.
Broadcast doesn’t compete with digital — it fuels it. TV and radio spark awareness, curiosity, and trust, which naturally leads people to search online for more information. In this piece, you’ll learn how broadcast channels drive real search behavior, why that matters in today’s marketing world, and how to explain it simply and confidently to clients without getting lost in jargon or tech talk.
Shoppable TV and QR-to-store technology are transforming how consumers buy in 2026. This guide shows sellers how to combine shoppable TV commerce plays with radio, digital, and SMS to drive faster conversions and create measurable results for local businesses.
Social video has become one of the most powerful revenue drivers for media sellers in 2026. Platforms like TikTok, Instagram Reels, and YouTube Shorts now act as a second storefront, capturing customer attention long before they search or walk into a business. This shift gives TV, radio, and digital sellers a major advantage: when clients start with short-form video, sellers can extend that creative into Connected TV (CTV), local broadcast, radio, and retargeting to deliver stronger credibility and measurable ROI. In this chapter of the 2026 Field Guide, you’ll learn how to position social video as the spark that fuels full-funnel campaigns—and how to turn your clients’ quick clips into scalable, multi-channel wins.
Futuristic 2026 marketing blueprint image showing how TV, radio, and digital connect for local businesses.
Win proposal season with actionable holiday jewelry marketing ideas built for media sellers. Package the offer (Good/Better/Best), put Easy Pay front and center in digital, TV/CTV, and radio, and track performance with clean UTM tags in GA4. You’ll get ready-to-use scripts, landing-page blocks, and a quick KPI checklist to show results fast.
Unlock the best AI tools to fuel your business growth. From startups to enterprises, discover smart, scalable solutions that boost efficiency and drive success.
Relying solely on gut instinct can lead to missed opportunities and costly mistakes. This article explores how organizations are shifting toward data-driven decision making to fuel smarter growth. You’ll discover how to blend intuition with insight, implement practical strategies, and learn from real-world examples of businesses that have successfully made the transition.
AI is changing the game for marketers—automating tasks, uncovering insights, and personalizing experiences like never before. But while it’s a powerful tool, it’s not a magic wand. In this article, we explore exactly what AI can help you do today (and where it still falls short), with real-world examples to help you get the most out of your marketing strategy.
You are manually adjusting budgets or testing creatives one ad at a time. Meanwhile, your competitors are letting AI handle performance optimization in real-time. Tools like Meta Advantage+ and Google Performance Max use AI. They find the right audience at the right moment on the right platform automatically.
