Tag: customer engagement

Alibaba

Alibaba Raises the Bar. Will PPC be affected?

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Alibaba Unveils the World’s First AI-Powered Conversational Sourcing Engine Introduction In a major breakthrough for global trade, Alibaba International has announced the launch of the world’s first AI-powered conversational sourcing engine. Set to debut this September, this innovative engine is expected to transform the sourcing process for small and medium-sized enterprises (SMEs), making it more…
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Engaging Chatbots for Marketing.

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What Are Chatbots? Chatbots are computer programs designed to simulate human conversation. They can interact with customers through text or voice, providing instant responses and assistance. Often embedded on websites or apps, chatbots help businesses stay connected with their customers 24/7. Why Use Chatbots in Marketing? Chatbots play a crucial role in conversational marketing. They…
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Master TV Control Room

New Way to Measure TV Ads

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IAB announces Improved measurement The IAB Tech Lab is making TV ad measurement better. First, they made a way to measure ad views on phones, tablets, and computers. It is called the Open Measurement Software Development Kit (OM SDK). Now, they are expanding OM SDK to TVs too! This is important because more and more…
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Using Reciprocity to Drive Customer Engagement

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Using Reciprocity to Drive Customer Engagement Reciprocity is a powerful tool that businesses can utilize to drive customer engagement. By offering something of value to customers, businesses can create a sense of obligation and encourage customers to engage with their brand. Here are some effective ways to use reciprocity to drive customer engagement. 1. Giveaways…
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The Power of Nudging Customers: Small Changes, Big Impact

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The Power of Nudging Customers: Small Changes, Big Impact As a business owner or marketer, you are constantly looking for ways to improve your customers’ experience and increase their engagement with your brand. While big changes and grand gestures may seem like the most effective way to achieve this, sometimes it’s the small, subtle changes…
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