The most popular radio formats among U.S. adults and how they listen. Nielsen, a leader in audience measurement and analytics, recently unveiled “The Record,” a new quarterly report designed to shed light on the evolving habits of U.S. audio consumers. This first issue offers a detailed look at how people are engaging with ad-supported audio…
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The Four Critical Stages of Consumer Marketing Consumer marketing is a strategic approach that focuses on promoting products and services directly to individual customers. It involves understanding consumer behavior, identifying target markets, and implementing effective marketing strategies to attract and retain customers. There are four critical stages in consumer marketing that businesses must navigate to…
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What is SEO (Search Engine Optimization)? SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). It involves various techniques and strategies to make a website more search engine-friendly, ultimately driving organic (non-paid) traffic to the site. The Benefits of SEO…
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The Difference Between Marketing and Advertising Marketing and advertising are two terms that are often used interchangeably, but they actually refer to two different aspects of promoting a product or service. Understanding the difference between marketing and advertising is important because it can help businesses develop more effective strategies and achieve their goals. What is…
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Why do you care? With the Federal Commincations Commission voting to re instate ‘Net Nuetrality”, what are the benefits for the general public? The reinstatement of net neutrality by the FCC provides several benefits to general consumers, including: In summary, the reinstatement of net neutrality rules by the FCC benefits consumers by ensuring equal access…
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Exploring the Surge in Digital Video Advertising for 2024: Benefits for Marketers and Their Clients Introduction to the 2024 Digital Video Advertising LandscapeAs we move through 2024, digital video advertising continues to outshine traditional media with its robust growth and pivotal role in contemporary marketing strategies. With revenues anticipated to climb to an impressive $63…
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Leveraging Generative AI: Key Insights from Ipsos on Brand Innovation and Scalability In an era where technology intertwines seamlessly with human ingenuity, Ipsos, a global leader in market research, unveils crucial findings on how generative AI can boost brand scalability and innovation. Detailed in their recent report “Gen AI: From Wow to How,” and discussed…
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DIY marketing can be daunting. In an era where economic uncertainty looms large, small businesses are increasingly aware of the critical role marketing plays in their success. However, a new study from Constant Contact reveals that many are struggling to find their footing in the marketing landscape. Drawing from insights of over 1,300 small business…
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Emotional Branding: Connecting with Consumers In today’s highly competitive market, businesses are constantly seeking ways to connect with their target audience and stand out from the crowd. One powerful strategy that has emerged in recent years is emotional branding. By tapping into the emotions of consumers, brands can create a deeper and more meaningful connection…
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Understanding the Importance of Customer Retention Customer retention is a critical aspect of any successful business. While acquiring new customers is important, retaining existing customers is equally, if not more, crucial. Not only does it cost less to retain a customer than to acquire a new one, but loyal customers also tend to spend more…
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