Introduction to AR and VR In Digital marketing, innovation is key. Augmented Reality (AR) and Virtual Reality (VR) are two technologies that are changing the game. AR adds digital elements to your real-world view, while VR creates an entirely virtual environment. Both have unique applications in marketing. The Benefits of AR in Marketing AR offers…
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What Are Chatbots? Chatbots are computer programs designed to simulate human conversation. They can interact with customers through text or voice, providing instant responses and assistance. Often embedded on websites or apps, chatbots help businesses stay connected with their customers 24/7. Why Use Chatbots in Marketing? Chatbots play a crucial role in conversational marketing. They…
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Providing a safe online community for children. Aura connects parents with new and effective tools.
Understanding AI and Machine Learning Artificial Intelligence (AI) and Machine Learning (ML) are two buzzwords that are transforming the digital marketing landscape. AI refers to the simulation of human intelligence in machines, enabling them to perform tasks that usually require human intelligence, like recognizing patterns, making decisions, and learning from experience. Machine learning (ML) is…
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Introduction to Voice Search Voice search is becoming more popular every year. Instead of typing, people now simply say, ‘Hey Siri’ or ‘Okay Google’ to get instant answers. In 2024, it’s important for businesses to optimize their content for voice search so they can reach more people. Why Voice Search Optimization Matters With more smart…
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What is Conversion Rate Optimization (CRO)? Conversion Rate Optimization, or CRO, is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. Effective CRO means turning clicks into conversions by understanding user behavior and making changes…
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The Power of Video Marketing Video marketing has become an indispensable tool for businesses looking to engage with their audience. Platforms like YouTube, Instagram, and TikTok, videos have proven to be more effective than text or images in capturing the viewer’s attention. Incorporating video into your marketing strategy, allows you to convey your message more…
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The Importance of Mobile Marketing Marketing on mobile devices like smartphones and tablets has become super important for businesses that want to reach customers effectively. More and more people are using their mobile devices for all kinds of activities – communicating, entertainment, shopping, banking, and more. A research study found that 97% of Americans now…
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IAB announces Improved measurement The IAB Tech Lab is making TV ad measurement better. First, they made a way to measure ad views on phones, tablets, and computers. It is called the Open Measurement Software Development Kit (OM SDK). Now, they are expanding OM SDK to TVs too! This is important because more and more…
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What is Marketing Automation? Marketing automation uses software to organize, automate, and track marketing tasks. It helps businesses work faster and grow revenue more quickly. Mainly, it allows marketers to handle activities like email marketing, social media posting, and ads without always having to do everything manually. Key parts of marketing automation are email marketing…
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