Cross Screen Media and Roku Partner to Enhance Political Advertising Strategies

Cross Screen Media and Roku Partner to Enhance Political Advertising Strategies

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Cross Screen Media, a leading CTv activation managed service provider for local agencies specializing in political and public affairs, has announced an expanded partnership with Roku, America’s number one TV streaming platform. This partnership allows Cross Screen Media’s agency customers to accurately measure their spend on Roku inventory and through Roku’s ad platform.

Agencies can now leverage Roku’s ACR viewership data to target precise audiences based on household-level consumption of ads across both linear TV and CTv. This expanded partnership enhances the existing capability for agencies to efficiently reach their target audiences by activating campaigns on Roku’s premium inventory through unique first-party data.

As political races enter their critical months, Cross Screen Media and Roku are working closely together to empower agencies to efficiently reach target voters and accurately measure each ad campaign. This data will inform future spend and help agencies optimize their advertising strategies.

“With the continued shift in consumption habits, CTv is more critical than ever for political agencies to drive on-target incremental reach. We are thrilled to expand our partnership with Roku to include measurement for our agency customers,” said Michael Beach, CEO of Cross Screen Media.

Cross Screen Media is a leading CTv activation managed service for advertising agencies. Their proprietary technology platform enables advertisers to plan and measure advertising across connected TV and audience-driven linear TV at the local level. They seamlessly fit into existing workflows to help agencies scale, differentiate, and deliver high-impact campaigns for their clients.

Source: Cross Screen Media

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