In 2026, retail media and AI shopping assistants are quietly training your customers how to shop. Walmart, Amazon, and Kroger are using data and AI to make buying feel effortless. This article explains what that means in plain English and gives Digital/TV/Radio sellers ready-to-use ideas to turn those trends into “shop local” revenue.
CTV + Local TV are quickly becoming the new broadcast power for small and mid-sized businesses. This guide breaks down how to blend traditional local TV with streaming precision, build simple packages, and turn big-screen visibility into real, trackable marketing results for your clients.
How media sellers win big with heartfelt matching radiothons is by turning one focused moment into measurable, shared impact. In just one or two hours, with one strong sponsor match and one nonprofit anchored in a clear local story, you create a simple, irresistible promise: “Your gift is doubled during this matching hour.” That clarity cuts through the noise. It’s emotional enough to move listeners, specific enough for sponsors to see real ROI (Return on Investment), and trackable enough for nonprofits to celebrate results in real time. This playbook works especially well for year-end giving, when audiences are ready to act but overwhelmed by choices, and sponsors are looking for meaningful, brand-safe ways to show up for the community.
Looking for a fast holiday lift? This quick sheet shows how to use gift cards, set-price menus, and office party packs—sequenced across digital, TV, and radio. Get practical offers, landing-page tips, and simple tracking so your team can launch, learn, and adjust through the season.
AI isn’t just for automation—it’s a creative partner waiting to help you think bigger. In this article, we’ll explore how to use AI to brainstorm fresh ideas, spark innovation, and fuel your imagination. From crafting unique marketing angles to refining business strategies, discover how AI can transform the way you create, plan, and problem-solve.
AI social media scheduling helps brands post at the right time, boost engagement, and achieve real results with smarter, data-driven strategies.
Relying solely on gut instinct can lead to missed opportunities and costly mistakes. This article explores how organizations are shifting toward data-driven decision making to fuel smarter growth. You’ll discover how to blend intuition with insight, implement practical strategies, and learn from real-world examples of businesses that have successfully made the transition.
You are manually adjusting budgets or testing creatives one ad at a time. Meanwhile, your competitors are letting AI handle performance optimization in real-time. Tools like Meta Advantage+ and Google Performance Max use AI. They find the right audience at the right moment on the right platform automatically.
We are no longer in an era where simply “keeping up” is enough. Consumer expectations evolve in real-time. Technology doesn’t pause. And AI isn’t coming—it’s already here. Companies that embrace innovation today won’t just survive—they’ll dominate tomorrow.
Forget gut instincts. AI thrives on data—and more importantly, it transforms that data into decisions.
