SWOT is one of the fastest ways to understand a business. In just 10 minutes, you can spot strengths, weaknesses, opportunities, and threats before making marketing decisions.
Reach still matters—but relevance is what closes the deal. Today, awareness only works when it leads to search, where buyers compare options, build trust, and decide who to choose. This article explains how TV, radio, and digital sellers can connect broadcast exposure to search-driven behavior and turn interest into measurable revenue.
Broadcast creates awareness, but search captures demand. This article explains why local businesses must be found online and how TV and radio make that happen.
Discover how today’s customers find brands through a mix of channels — from television and radio to search engines and social platforms — and why modern marketers integrate them to build awareness and drive engagement.
Today’s clients don’t want ad schedules—they want real solutions to real business problems. This article explains why the shift from selling spots to delivering outcomes matters in 2024–2026, and how modern marketers can use radio, digital, CTV, and search to create simple, effective solutions that local businesses truly value.
Measurement has changed. Impressions aren’t the finish line anymore—outcomes are. This guide shows sellers how CTV, digital audio, and retail media are rewriting the rules with closed-loop attribution and ROAS reporting, and where TV and radio still deliver unmatched reach.
In 2026, retail media and AI shopping assistants are quietly training your customers how to shop. Walmart, Amazon, and Kroger are using data and AI to make buying feel effortless. This article explains what that means in plain English and gives Digital/TV/Radio sellers ready-to-use ideas to turn those trends into “shop local” revenue.
CTV + Local TV are quickly becoming the new broadcast power for small and mid-sized businesses. This guide breaks down how to blend traditional local TV with streaming precision, build simple packages, and turn big-screen visibility into real, trackable marketing results for your clients.
How media sellers win big with heartfelt matching radiothons is by turning one focused moment into measurable, shared impact. In just one or two hours, with one strong sponsor match and one nonprofit anchored in a clear local story, you create a simple, irresistible promise: “Your gift is doubled during this matching hour.” That clarity cuts through the noise. It’s emotional enough to move listeners, specific enough for sponsors to see real ROI (Return on Investment), and trackable enough for nonprofits to celebrate results in real time. This playbook works especially well for year-end giving, when audiences are ready to act but overwhelmed by choices, and sponsors are looking for meaningful, brand-safe ways to show up for the community.
Looking for a fast holiday lift? This quick sheet shows how to use gift cards, set-price menus, and office party packs—sequenced across digital, TV, and radio. Get practical offers, landing-page tips, and simple tracking so your team can launch, learn, and adjust through the season.
