Category: Marketing Strategies

First-Party Data: The Most Important Seller Tool of 2026

First-party data becomes the most important seller tool of 2026 as TV, radio, and CTV campaigns shift toward measurable outcomes and owned audiences. This guide shows how email and CRM systems turn every media buy into long-term value—and how sellers can build scalable, data-driven strategies for the year ahead.

Skyrocket SMB Visibility in 2026 With Local SEO & AI Search

Discover how SMBs can dramatically boost local visibility in 2026 by combining Local SEO with AI Search. This guide shows digital-TV and radio sellers how to help clients dominate local markets, attract leads, and grow their business.

How to Using Retail Media & AI Assistants to Win Local Sales in 2026

In 2026, retail media and AI shopping assistants are quietly training your customers how to shop. Walmart, Amazon, and Kroger are using data and AI to make buying feel effortless. This article explains what that means in plain English and gives Digital/TV/Radio sellers ready-to-use ideas to turn those trends into “shop local” revenue.

CTV + Local TV: The New Broadcast Power for SMBs

CTV + Local TV are quickly becoming the new broadcast power for small and mid-sized businesses. This guide breaks down how to blend traditional local TV with streaming precision, build simple packages, and turn big-screen visibility into real, trackable marketing results for your clients.

Happy Holiday Appliance Marketing Bundles Your Customers Love

Happy Holiday Appliance Marketing Bundles Your Customers Love is a practical holiday appliance marketing guide for TV, radio, and digital sellers. Use it to pitch easy-to-understand bundles, same-day pickup, and clear offers that help local appliance dealers sell more without drowning them in jargon.

How to Close Fitness Now: Start Jan 2 Pre-Sale

How to Close Fitness Now: Start Jan 2 Pre-Sale is a seller-first playbook to capture December intent and deliver January results. You’ll pitch a low-friction offer—buy now, start Jan 2—that taps the Fresh Start Effect, bundles real value (orientation + coach time), and avoids brand-eroding discounts. Inside, you’ll get turnkey scripts for digital, TV/CTV, and radio, a landing-page blueprint, UTM tracking tips, and a two-week workback schedule. Use this to fill Q1 pipelines today, onboard smoothly on January 2, and keep renewals high with simple retention steps.

How to Sell Holiday Jewelry Now: Packages + Easy Pay

Win proposal season with actionable holiday jewelry marketing ideas built for media sellers. Package the offer (Good/Better/Best), put Easy Pay front and center in digital, TV/CTV, and radio, and track performance with clean UTM tags in GA4. You’ll get ready-to-use scripts, landing-page blocks, and a quick KPI checklist to show results fast.

7 Holiday Family Minis Pitches That Close Now

This post shows how to turn year-end traffic into real revenue with simple, repeatable moves. You’ll get offer frameworks, quick creative tips, and cross-channel plays for digital, TV, and radio—so your best messages hit the right audience at the right time, without adding complexity.

How to Drive Holiday Sales: Fast Looks, Giftable Style

Give your boutique a holiday edge with omnichannel marketing that blends digital, TV/CTV, and radio. Launch fast looks and giftable bundles, lean on BOPIS (Buy Online, Pick Up In-Store), and use simple tracking to prove sales. This playbook covers offers, pacing, creative, and measurement—without the complexity.

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