Category: Marketing

Social Video: A New Revenue Driver for Media Sellers

Social video has become one of the most powerful revenue drivers for media sellers in 2026. Platforms like TikTok, Instagram Reels, and YouTube Shorts now act as a second storefront, capturing customer attention long before they search or walk into a business. This shift gives TV, radio, and digital sellers a major advantage: when clients start with short-form video, sellers can extend that creative into Connected TV (CTV), local broadcast, radio, and retargeting to deliver stronger credibility and measurable ROI. In this chapter of the 2026 Field Guide, you’ll learn how to position social video as the spark that fuels full-funnel campaigns—and how to turn your clients’ quick clips into scalable, multi-channel wins.

How to Sell Local Audio in 2026: Radio, Streaming, Podcasts

How to Sell Local Audio in 2026: Radio, Streaming, Podcasts isn’t about “spots and dots” anymore — it’s about selling attention wherever people actually listen. In 2026, local ears are split across broadcast radio, streaming apps, smart speakers, and podcasts, and your job as a seller is to turn all of that into one simple, audio-first plan that a small business owner can understand in two minutes. This guide walks you through how to bundle radio, streaming, podcasts, and even programmatic audio into clear, three-layer campaigns you can pitch, price, and track without getting lost in jargon.

How to Using Retail Media & AI Assistants to Win Local Sales in 2026

In 2026, retail media and AI shopping assistants are quietly training your customers how to shop. Walmart, Amazon, and Kroger are using data and AI to make buying feel effortless. This article explains what that means in plain English and gives Digital/TV/Radio sellers ready-to-use ideas to turn those trends into “shop local” revenue.

How to Pitch Holiday Open Houses Your Clients Love

If you sell media for a living, you already know how to move spots and impressions. What you need this season is a simple way to turn holiday open houses your clients love into real, trackable revenue—without teaching a seminar on algorithms or real estate law.

This article gives you a ready-made pitch you can walk into any real estate or mortgage office with tomorrow: one great listing, a clear event window, and a clean cross-channel plan that blends TV, radio, and digital. You’ll get example packages, staging and compliance tips, and real talk tracks you can plug straight into your next client meeting.

How to Sell Outdoor Experience Packages Your Clients Love

If you sell media for a living, you already know how to move schedules, spots, and impressions. What you need this season is a fast, clean way to turn outdoor experience packages your clients love into real Holiday 2025 revenue—without drowning anyone in targeting charts or tech talk.

The play is simple: partner with local outdoor, travel, and adventure brands to sell experiences, not inventory. You bring the audience, credibility, and structure; they bring the “wow” moments. Together, you create outdoor experience packages your clients love, shoppers remember, and your sellers can pitch confidently in a single, clear conversation.

How to Close Fitness Now: Start Jan 2 Pre-Sale

How to Close Fitness Now: Start Jan 2 Pre-Sale is a seller-first playbook to capture December intent and deliver January results. You’ll pitch a low-friction offer—buy now, start Jan 2—that taps the Fresh Start Effect, bundles real value (orientation + coach time), and avoids brand-eroding discounts. Inside, you’ll get turnkey scripts for digital, TV/CTV, and radio, a landing-page blueprint, UTM tracking tips, and a two-week workback schedule. Use this to fill Q1 pipelines today, onboard smoothly on January 2, and keep renewals high with simple retention steps.

Holiday Salon Marketing Ideas: 7 Easy Wins for Gift Cards

Turn holiday rush into revenue with simple, proven moves. This guide shares holiday salon marketing ideas that sell fast: three makeover tiers, irresistible gift card bundles, and instant e-gifts. Follow the four-week sprint, plug in real examples, and keep messages consistent. Fill chairs now, smooth January, and delight every last-minute gifter.

Write Better, Faster: The AI Copy System That Works

Learn how to turn prompts into polished copy—quickly. This step-by-step AI copywriting system covers briefs, drafting, editing, and SEO so you publish faster without sacrificing voice.

How to Win Attention with Story Formats That Convert

Winning attention isn’t about posting more—it’s about telling better stories. In this playbook, we unpack storytelling formats that convert: data-selfies, character serials, micro-documentaries, case-stories, and News-Tok explainers. You’ll get live links, repeatable structures, and measurement tips so every asset has a job—hook, hold, help, and handoff.

Email Marketing in the AI Age: Less Robots, More Results

The secret to AI email marketing isn’t more machine-speak—it’s human clarity plus automated precision. Learn how to authenticate your domain, segment with purpose, and use AI for speed and personalization. We’ll cover the metrics that matter now, and a one-month sprint to modernize your program.

document.getElementById("business-form").addEventListener("submit", async function (e) { e.preventDefault();const name = document.getElementById("name").value; const location = document.getElementById("location").value; const category = document.getElementById("category").value; const budget = document.getElementById("budget").value; const email = document.getElementById("email").value;try { const response = await fetch("https://api.openai.com/v1/completions", { method: "POST", headers: { "Authorization": "Bearer your-openai-api-key", "Content-Type": "application/json" }, body: JSON.stringify({ model: "text-davinci-003", prompt: `Generate marketing recommendations for a ${category} business located in ${location} with a budget of $${budget}.`, max_tokens: 200 }) });const result = await response.json(); document.getElementById("recommendations").innerText = result.choices[0].text;} catch (error) { console.error("Error:", error); alert("There was an error processing your request."); } });