Social video has become one of the most powerful revenue drivers for media sellers in 2026. Platforms like TikTok, Instagram Reels, and YouTube Shorts now act as a second storefront, capturing customer attention long before they search or walk into a business. This shift gives TV, radio, and digital sellers a major advantage: when clients start with short-form video, sellers can extend that creative into Connected TV (CTV), local broadcast, radio, and retargeting to deliver stronger credibility and measurable ROI. In this chapter of the 2026 Field Guide, you’ll learn how to position social video as the spark that fuels full-funnel campaigns—and how to turn your clients’ quick clips into scalable, multi-channel wins.
How to Sell Local Audio in 2026: Radio, Streaming, Podcasts isn’t about “spots and dots” anymore — it’s about selling attention wherever people actually listen. In 2026, local ears are split across broadcast radio, streaming apps, smart speakers, and podcasts, and your job as a seller is to turn all of that into one simple, audio-first plan that a small business owner can understand in two minutes. This guide walks you through how to bundle radio, streaming, podcasts, and even programmatic audio into clear, three-layer campaigns you can pitch, price, and track without getting lost in jargon.
Futuristic 2026 marketing blueprint image showing how TV, radio, and digital connect for local businesses.
If you sell media for a living, you already know how to move schedules, spots, and impressions. What you need this season is a fast, clean way to turn outdoor experience packages your clients love into real Holiday 2025 revenue—without drowning anyone in targeting charts or tech talk.
The play is simple: partner with local outdoor, travel, and adventure brands to sell experiences, not inventory. You bring the audience, credibility, and structure; they bring the “wow” moments. Together, you create outdoor experience packages your clients love, shoppers remember, and your sellers can pitch confidently in a single, clear conversation.
Looking for a fast holiday lift? This quick sheet shows how to use gift cards, set-price menus, and office party packs—sequenced across digital, TV, and radio. Get practical offers, landing-page tips, and simple tracking so your team can launch, learn, and adjust through the season.
AI doesn’t replace creativity—it multiplies it. When human imagination meets artificial intelligence, the result is a powerful partnership that sparks innovation, fuels storytelling, and future-proofs marketing. In this post, we explore how AI and creativity work together to unlock bold ideas, personalize experiences, and give brands the confidence to think bigger than ever before.
You are manually adjusting budgets or testing creatives one ad at a time. Meanwhile, your competitors are letting AI handle performance optimization in real-time. Tools like Meta Advantage+ and Google Performance Max use AI. They find the right audience at the right moment on the right platform automatically.
As the AI buzz fades, marketers are facing a new challenge: rebuilding trust. This article explores how bold, human-first strategies are helping brands thrive in the post-AI landscape—where connection, not automation, drives real results.
AI is reshaping marketing strategy by delivering smarter insights, hyper-personalization, and powerful automation tools that help brands connect and grow faster.
AI is changing the game in marketing—from how we write content to how we reach and retain customers. In this guide, we dive into the biggest AI trends shaping 2025 and beyond. Whether you’re exploring automation, predictive analytics, or smarter ad strategies, this article gives you a clear look at what’s next—and how to stay ahead.
