Category: Blog

How to Using Retail Media & AI Assistants to Win Local Sales in 2026

In 2026, retail media and AI shopping assistants are quietly training your customers how to shop. Walmart, Amazon, and Kroger are using data and AI to make buying feel effortless. This article explains what that means in plain English and gives Digital/TV/Radio sellers ready-to-use ideas to turn those trends into “shop local” revenue.

How to Sell Holiday Home Services: Pre-Guest Tune-Ups & Winter-Ready

Holiday home services marketing works best before guests arrive. Sell one-visit, pre-guest tune-ups that check heat, hot water, and drains—backed by DOE/ENERGY STAR proof and LSA trust signals. Use radio, CTV, and search to fill schedules now and convert jobs into memberships.

How to Drive Holiday Sales: Fast Looks, Giftable Style

Give your boutique a holiday edge with omnichannel marketing that blends digital, TV/CTV, and radio. Launch fast looks and giftable bundles, lean on BOPIS (Buy Online, Pick Up In-Store), and use simple tracking to prove sales. This playbook covers offers, pacing, creative, and measurement—without the complexity.

What AI Can (and Can’t) Do for Marketers Right Now

AI is changing the game for marketers—automating tasks, uncovering insights, and personalizing experiences like never before. But while it’s a powerful tool, it’s not a magic wand. In this article, we explore exactly what AI can help you do today (and where it still falls short), with real-world examples to help you get the most out of your marketing strategy.

Getting Started with AI: Practical Steps for Bloggers and Writers

Discover how AI can dramatically speed up your blog writing process without sacrificing quality. From generating keyword-rich ideas to automating proofreading, AI tools are your friendly writing companions, ready to save you time and boost your content’s appeal. Learn practical tips and real-world examples to effortlessly enhance your writing workflow!

Unlock AI’s Power: 5 Shocking Ways to Predict Market Trends

Understanding AI in Market Analysis Artificial intelligence is revolutionizing market research. Businesses use AI to analyze vast amounts of data, identify patterns, and make accurate predictions. This technology enables companies to stay ahead of trends and understand consumer needs more effectively. AI-Powered Data Collection & Processing AI gathers and processes data from multiple sources, including…
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The Evolution of Transactional Emails: Growth Potential, Promising Avenues, and Key Hurdles for Marketers

The transactional email market is projected to grow by $16.59 billion from 2024 to 2028, driven by AI-powered personalization and enhanced audience engagement. While email remains a cost-effective marketing tool, businesses must navigate data privacy regulations and increasing competition for inbox visibility. Discover the key trends, benefits, and challenges shaping the future of email marketing and how brands can stay ahead in this evolving landscape.

Essential Marketing Tip: Start a Blog for Your Small Business

Why Your Small Business Needs a Blog A blog can be an excellent marketing tool for any small business. It not only increases your online visibility but also helps you connect with customers. Writing posts that deal with common questions, industry trends, or customer needs can build your authority in your niche. Creating a Blog…
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Aura Launches Expanded Family Online Safety Suite and Free Digital Parenthood Community

Providing a safe online community for children. Aura connects parents with new and effective tools.

Understanding Audio Listening Trends: Insights from Nielsen’s “The Record”

The most popular radio formats among U.S. adults and how they listen. Nielsen, a leader in audience measurement and analytics, recently unveiled “The Record,” a new quarterly report designed to shed light on the evolving habits of U.S. audio consumers. This first issue offers a detailed look at how people are engaging with ad-supported audio…
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