Introduction to Generational Marketing Myths Generational stereotypes are everywhere. Many marketers make the mistake of oversimplifying and generalizing entire age groups based on these myths. This can harm their efforts and push away potential customers. In this blog post, we’ll explore how to market effectively without relying on these stereotypes. We’ll also provide insights into…
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IAB announces Improved measurement The IAB Tech Lab is making TV ad measurement better. First, they made a way to measure ad views on phones, tablets, and computers. It is called the Open Measurement Software Development Kit (OM SDK). Now, they are expanding OM SDK to TVs too! This is important because more and more…
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Cross Screen Media, a leading CTv activation managed service provider for local agencies specializing in political and public affairs, has announced an expanded partnership with Roku, America’s number one TV streaming platform. This partnership allows Cross Screen Media’s agency customers to accurately measure their spend on Roku inventory and through Roku’s ad platform. Agencies can…
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