Category: Advertising

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5 Successful Multi-Generational Marketing Campaigns

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Introduction to Multi-Generational Marketing Creating marketing campaigns that appeal to multiple generations can be a challenging yet rewarding. Brands that succeed in this area often see increased engagement and loyalty from a diverse audience. Here, are five successful multi-generational marketing campaigns. Coca-Cola’s ‘Share a Coke’ Campaign Coca-Cola’s ‘Share a Coke’ campaign is a prime example…
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Breaking Down Generational Myths: How to Market Without Stereotypes

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Introduction to Generational Marketing Myths Generational stereotypes are everywhere. Many marketers make the mistake of oversimplifying and generalizing entire age groups based on these myths. This can harm their efforts and push away potential customers. In this blog post, we’ll explore how to market effectively without relying on these stereotypes. We’ll also provide insights into…
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Master TV Control Room

New Way to Measure TV Ads

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IAB announces Improved measurement The IAB Tech Lab is making TV ad measurement better. First, they made a way to measure ad views on phones, tablets, and computers. It is called the Open Measurement Software Development Kit (OM SDK). Now, they are expanding OM SDK to TVs too! This is important because more and more…
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Cross Screen Media and Roku Partner to Enhance Political Advertising Strategies

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Cross Screen Media, a leading CTv activation managed service provider for local agencies specializing in political and public affairs, has announced an expanded partnership with Roku, America’s number one TV streaming platform. This partnership allows Cross Screen Media’s agency customers to accurately measure their spend on Roku inventory and through Roku’s ad platform. Agencies can…
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