Why a Holiday Giveaway? As the holiday season approaches, businesses have a unique opportunity to engage with their audience through creative marketing strategies. One of the most effective ways is by launching a holiday giveaway on social media. This not only helps in building a loyal customer base, but it also enhances brand visibility and…
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What is Pay-Per-Click (PPC)? PPC, or pay-per-click, is a form of digital advertising where marketers pay a fee each time their ad is clicked. It is a way of buying visits to your site rather than attempting to ‘earn’ those visits organically. PPC can be highly effective in driving targeted traffic to your website. It…
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Understanding Generational Marketing Generational marketing is a strategy that segments your audience based on their age groups, aiming to tailor messages and products to meet the distinct preferences of each generation. By understanding these groups’ unique characteristics, businesses can create more effective marketing campaigns that resonate deeply with their target audiences. Steps to Incorporate Generational…
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Introduction to Multi-Generational Marketing Creating marketing campaigns that appeal to multiple generations can be a challenging yet rewarding. Brands that succeed in this area often see increased engagement and loyalty from a diverse audience. Here, are five successful multi-generational marketing campaigns. Coca-Cola’s ‘Share a Coke’ Campaign Coca-Cola’s ‘Share a Coke’ campaign is a prime example…
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Introduction to Generational Marketing Myths Generational stereotypes are everywhere. Many marketers make the mistake of oversimplifying and generalizing entire age groups based on these myths. This can harm their efforts and push away potential customers. In this blog post, we’ll explore how to market effectively without relying on these stereotypes. We’ll also provide insights into…
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IAB announces Improved measurement The IAB Tech Lab is making TV ad measurement better. First, they made a way to measure ad views on phones, tablets, and computers. It is called the Open Measurement Software Development Kit (OM SDK). Now, they are expanding OM SDK to TVs too! This is important because more and more…
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Cross Screen Media, a leading CTv activation managed service provider for local agencies specializing in political and public affairs, has announced an expanded partnership with Roku, America’s number one TV streaming platform. This partnership allows Cross Screen Media’s agency customers to accurately measure their spend on Roku inventory and through Roku’s ad platform. Agencies can…
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