Month: January 2026

What is SWOT analysis concept displayed on paper surrounded by office tools, symbolizing fast business assessment.

What is SWOT: SizingUp a Business in 10 Minutes for Marketing

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SWOT is one of the fastest ways to understand a business. In just 10 minutes, you can spot strengths, weaknesses, opportunities, and threats before making marketing decisions.

Silhouette of a person moving forward through a tunnel of fast-moving light and data, symbolizing speed, decision-making, and modern search-driven customer journeys.

From Reach to Relevance: Turning Awareness Into Search-Driven Revenue

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Reach still matters—but relevance is what closes the deal. Today, awareness only works when it leads to search, where buyers compare options, build trust, and decide who to choose. This article explains how TV, radio, and digital sellers can connect broadcast exposure to search-driven behavior and turn interest into measurable revenue.

Illustration showing multiple digital and broadcast signals converging into a single decision point, representing micro-moments where customer intent is formed and influenced across modern marketing channels.

Micro-Moments: When Customers Decide and How We Can Influence Them

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Buying decisions no longer unfold over weeks—they happen in seconds. Micro-moments are where intent is formed, trust is evaluated, and action is taken. For TV, radio, and digital professionals, understanding how to influence these moments is now essential to turning awareness into measurable revenue.

Why local businesses need to be found online and how broadcast helps drive search visibility

Why Local Businesses Need to Be Found Online — and How Broadcast Helps

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Broadcast creates awareness, but search captures demand. This article explains why local businesses must be found online and how TV and radio make that happen.

ark stylized image showing the logos of major retail media players: a combined Amazon and Walmart graphic on the left and the Kroger name on the right, set against a moody background

Retail Media: What Walmart, Amazon, and Kroger Are Doing — and Why You Should Care

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Retail media helps brands advertise where people are already shopping, using first-party data from retailers like Amazon, Walmart, and Kroger to reach high-intent customers and track real purchase results. It’s reshaping how marketers plan campaigns and measure success.

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