Month: December 2025

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New Measurement That Proves Results for Today’s Sellers

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Measurement has changed. Impressions aren’t the finish line anymore—outcomes are. This guide shows sellers how CTV, digital audio, and retail media are rewriting the rules with closed-loop attribution and ROAS reporting, and where TV and radio still deliver unmatched reach.

A dark blue, data-themed illustration featuring the words “BIG strategy” in bold lettering, overlaid on flowing abstract wave shapes, financial icons, and upward-moving graphs. A large white arrow rises sharply to the right, symbolizing growth and success. Gold dollar-coin icons, charts, and analytics elements are scattered throughout, creating a modern business-strategy visual. The image includes the small watermark “georgefeola.io.”

First-Party Data: The Most Important Seller Tool of 2026

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First-party data becomes the most important seller tool of 2026 as TV, radio, and CTV campaigns shift toward measurable outcomes and owned audiences. This guide shows how email and CRM systems turn every media buy into long-term value—and how sellers can build scalable, data-driven strategies for the year ahead.

Illustration of a blue rocket blasting off against a stylized city skyline, symbolizing business growth and rapid upward momentum.

Skyrocket SMB Visibility in 2026 With Local SEO & AI Search

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Discover how SMBs can dramatically boost local visibility in 2026 by combining Local SEO with AI Search. This guide shows digital-TV and radio sellers how to help clients dominate local markets, attract leads, and grow their business.

Social Video: A New Revenue Driver for Media Sellers

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Social video has become one of the most powerful revenue drivers for media sellers in 2026. Platforms like TikTok, Instagram Reels, and YouTube Shorts now act as a second storefront, capturing customer attention long before they search or walk into a business. This shift gives TV, radio, and digital sellers a major advantage: when clients start with short-form video, sellers can extend that creative into Connected TV (CTV), local broadcast, radio, and retargeting to deliver stronger credibility and measurable ROI. In this chapter of the 2026 Field Guide, you’ll learn how to position social video as the spark that fuels full-funnel campaigns—and how to turn your clients’ quick clips into scalable, multi-channel wins.

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