The Importance of Mobile Marketing Marketing on mobile devices like smartphones and tablets has become super important for businesses that want to reach customers effectively. More and more people are using their mobile devices for all kinds of activities – communicating, entertainment, shopping, banking, and more. A research study found that 97% of Americans now…
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IAB announces Improved measurement The IAB Tech Lab is making TV ad measurement better. First, they made a way to measure ad views on phones, tablets, and computers. It is called the Open Measurement Software Development Kit (OM SDK). Now, they are expanding OM SDK to TVs too! This is important because more and more…
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What is Marketing Automation? Marketing automation uses software to organize, automate, and track marketing tasks. It helps businesses work faster and grow revenue more quickly. Mainly, it allows marketers to handle activities like email marketing, social media posting, and ads without always having to do everything manually. Key parts of marketing automation are email marketing…
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Understanding Retargeting: What It Is and How It Works Retargeting, a powerful tool in digital marketing, is the practice of showing ads to individuals who have previously visited your website but did not complete a desired action, such as making a purchase or signing up for a service. This technique usef cookies to track their…
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Understanding the Basics of PPC Advertising Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site rather than attempting to “earn” those visits organically. Think of PPC as a digital billboard, but with a…
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Understanding Influencer Marketing Influencer marketing is a dynamic and rapidly evolving strategy that leverages the popularity and credibility of individuals with substantial online followings to promote products, services, or brands. These individuals, known as influencers, can wield significant impact by sharing their authentic experiences and endorsements with their audience, driving engagement and conversions. The importance…
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Introduction to Digital Marketing Analytics In today’s digital landscape, digital marketing analytics has emerged as a pivotal component in the arsenal of modern marketers. Digital marketing has significantly evolved from its early days of mere banner ads and email campaigns to a sophisticated blend of strategies across various channels such as social media, email, search…
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Understanding the Importance of Email Marketing Email marketing has been a cornerstone of digital marketing for decades, and for good reason. It offers a direct line of communication to your audience, allowing you to deliver targeted messages and drive engagement. With the right approach, email marketing can be a powerful tool for building brand awareness,…
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Mastering Strategies for Effective Engagement Social media has become an integral part of modern marketing strategies. With the increasing number of social media platforms and the growing user base, businesses are constantly seeking effective ways to engage with their audience and build a strong online presence. In this post, we will explore the key strategies…
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Introduction When it comes to digital marketing, the phrase “content is king” has become a mantra for businesses and marketers alike. In today’s fast-paced online world, creating compelling content is essential for engaging with your audience and driving results. In this blog post, we will explore the importance of content marketing and provide you with…
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