Month: March 2024

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Cross Screen Media and Roku Partner to Enhance Political Advertising Strategies

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Cross Screen Media, a leading CTv activation managed service provider for local agencies specializing in political and public affairs, has announced an expanded partnership with Roku, America’s number one TV streaming platform. This partnership allows Cross Screen Media’s agency customers to accurately measure their spend on Roku inventory and through Roku’s ad platform. Agencies can…
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How Digital Ads Are Changing for the Better

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Privacy Matters: How Digital Ads Are Changing for the Better Have you ever wondered how those ads on your phone or computer seem to know exactly what you like? It’s all part of the digital advertising world. But there’s big news: things are changing to protect your privacy more than ever before. The Interactive Advertising…
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Marketing Basics

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Marketing is a fundamental aspect of any business. It involves promoting and selling products or services to customers. Whether you are a small startup or a large corporation, understanding the basics of marketing is crucial for success. Identifying Your Target Audience One of the first steps in marketing is identifying your target audience. Who are…
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The Fundamental Basics of Marketing

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Marketing is a crucial aspect of any business, and understanding its fundamental basics is essential for success. Whether you are a seasoned marketer or just starting out, having a solid foundation in marketing principles can help you develop effective strategies to reach your target audience and achieve your business goals. 1. Define Your Target Audience…
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Understanding Generational Marketing

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Generational marketing is a strategy that focuses on targeting specific age groups or generations with tailored marketing messages and campaigns. By understanding the unique characteristics, values, and preferences of different generations, businesses can create more effective marketing strategies that resonate with their target audience. Why is generational marketing important? Each generation has its own set…
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