Today’s clients don’t want ad schedules—they want real solutions to real business problems. This article explains why the shift from selling spots to delivering outcomes matters in 2024–2026, and how modern marketers can use radio, digital, CTV, and search to create simple, effective solutions that local businesses truly value.
Shoppable TV and QR-to-store technology are transforming how consumers buy in 2026. This guide shows sellers how to combine shoppable TV commerce plays with radio, digital, and SMS to drive faster conversions and create measurable results for local businesses.
GenAI ad tools are transforming how businesses create, test, and optimize campaigns—delivering faster turnarounds, smarter insights, and more remarkable results. This article explores how emerging platforms are reshaping modern advertising and how sellers can leverage these capabilities to offer high-impact, budget-friendly creative solutions for today’s SMBs.
Measurement has changed. Impressions aren’t the finish line anymore—outcomes are. This guide shows sellers how CTV, digital audio, and retail media are rewriting the rules with closed-loop attribution and ROAS reporting, and where TV and radio still deliver unmatched reach.
First-party data becomes the most important seller tool of 2026 as TV, radio, and CTV campaigns shift toward measurable outcomes and owned audiences. This guide shows how email and CRM systems turn every media buy into long-term value—and how sellers can build scalable, data-driven strategies for the year ahead.
Discover how SMBs can dramatically boost local visibility in 2026 by combining Local SEO with AI Search. This guide shows digital-TV and radio sellers how to help clients dominate local markets, attract leads, and grow their business.
Social video has become one of the most powerful revenue drivers for media sellers in 2026. Platforms like TikTok, Instagram Reels, and YouTube Shorts now act as a second storefront, capturing customer attention long before they search or walk into a business. This shift gives TV, radio, and digital sellers a major advantage: when clients start with short-form video, sellers can extend that creative into Connected TV (CTV), local broadcast, radio, and retargeting to deliver stronger credibility and measurable ROI. In this chapter of the 2026 Field Guide, you’ll learn how to position social video as the spark that fuels full-funnel campaigns—and how to turn your clients’ quick clips into scalable, multi-channel wins.
How to Sell Local Audio in 2026: Radio, Streaming, Podcasts isn’t about “spots and dots” anymore — it’s about selling attention wherever people actually listen. In 2026, local ears are split across broadcast radio, streaming apps, smart speakers, and podcasts, and your job as a seller is to turn all of that into one simple, audio-first plan that a small business owner can understand in two minutes. This guide walks you through how to bundle radio, streaming, podcasts, and even programmatic audio into clear, three-layer campaigns you can pitch, price, and track without getting lost in jargon.
In 2026, retail media and AI shopping assistants are quietly training your customers how to shop. Walmart, Amazon, and Kroger are using data and AI to make buying feel effortless. This article explains what that means in plain English and gives Digital/TV/Radio sellers ready-to-use ideas to turn those trends into “shop local” revenue.
CTV + Local TV are quickly becoming the new broadcast power for small and mid-sized businesses. This guide breaks down how to blend traditional local TV with streaming precision, build simple packages, and turn big-screen visibility into real, trackable marketing results for your clients.
