Social Media
- American Eagle’s celebrity-led marketing turns sales growth positiveby Peter Adams (Marketing Dive - Latest News) on 3 December 2025 at 15:59
While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3.
- How Oreo maker Mondelēz is rethinking snack marketing with AIby Christopher Doering (Marketing Dive - Latest News) on 3 December 2025 at 14:00
The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands.
- PepsiCo’s Mug brand finds Gen Z sweet spot: fragrance, dogs and TikTokby Aaron Baar (Marketing Dive - Latest News) on 3 December 2025 at 14:00
The quickly growing brand leans into its recent social media successes by launching Daddy’s Home cologne on TikTok Shop.
- Why Keurig grounded its new brand platform in post-pandemic realitiesby Chris Kelly (Marketing Dive - Latest News) on 3 December 2025 at 13:00
The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s split into two companies.
- Columbia challenges flat-earthers as part of bolder marketing revampby Peter Adams (Marketing Dive - Latest News) on 2 December 2025 at 15:39
In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at winning the company’s assets.
- Boss, Lancôme open virtual boutiques with Snapchat’s shoppable ARby Jessica Hammers (Marketing Dive - Latest News) on 2 December 2025 at 15:28
Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the in-person shopping experience.
- The complete Super Bowl 60 ad tracker for 2026by Marketing Dive - Latest News on 2 December 2025 at 13:00
Unilever’s Liquid I.V. and Sazerac’s Svedka Vodka will make their big game debut while WeatherTech will return for its 14th appearance.
- Wpromote acquires Giant Spoon, merging performance, creative proficienciesby Aaron Baar (Marketing Dive - Latest News) on 1 December 2025 at 15:51
By combining skill sets, the resulting agency model hopes to appeal to both CMOs and CFOs at a time of consolidation in the agency space.
- Omnicom outlines new agency structure as IPG deal sharpens AI, data focusby Peter Adams (Marketing Dive - Latest News) on 1 December 2025 at 15:33
The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, FCB and DDB.
- Inside RC Cola’s comeback campaignby Laurel Deppen (Marketing Dive - Latest News) on 1 December 2025 at 14:44
Keurig Dr Pepper wants to bring the brand back into the conversation as more soda drinkers gravitate toward nostalgic beverages and classic cola flavors.
- You might be using Facebook more than you think, new research revealsby Moinak Pal (Social Media Archives - Digital Trends) on 25 November 2025 at 20:38
A new Pew Research Center study shows Facebook remains the only social platform used by a majority of U.S. adults, far surpassing TikTok, Snapchat, WhatsApp, and X despite ongoing narratives about its decline. The post You might be using Facebook more than you think, new research reveals appeared first on Digital Trends.
- Lawsuit claims Meta stopped research showing users felt better after leaving Facebookby Moinak Pal (Social Media Archives - Digital Trends) on 25 November 2025 at 12:31
A lawsuit alleges Meta stopped an internal study showing users felt less depressed and anxious after leaving Facebook. The post Lawsuit claims Meta stopped research showing users felt better after leaving Facebook appeared first on Digital Trends.
- Check this new social app which lets you spoil your favourite TV shows and booksby Moinak Pal (Social Media Archives - Digital Trends) on 24 November 2025 at 16:58
Phictly brings niche, spoiler-safe discussion clubs for books and TV to mobile, capping membership and tailoring pacing for deeper fan communities. The post Check this new social app which lets you spoil your favourite TV shows and books appeared first on Digital Trends.
- This Chrome extension makes it easier to trust your X feedby Varun Mirchandani (Social Media Archives - Digital Trends) on 23 November 2025 at 21:06
X rolled out profile-level “Based in” labels. A community Chrome extension queries X’s GraphQL API and places flag emojis next to usernames in the feed, letting readers see an account’s country at a glance without visiting profiles. The post This Chrome extension makes it easier to trust your X feed appeared first on Digital Trends.
- X shows where you’re “based in”, and it could shake up the feedby Varun Mirchandani (Social Media Archives - Digital Trends) on 22 November 2025 at 23:58
X has started adding “Based in” labels to user profiles, introducing a new transparency tool that could reshape how people read posts, trust accounts or react to trending topics — for better or worse. The post X shows where you’re “based in”, and it could shake up the feed appeared first on Digital Trends.
- It’s not just you. X is down, again. [Update: It’s back on track]by Nadeem Sarwar (Social Media Archives - Digital Trends) on 21 November 2025 at 17:17
Downdetector has logged over twenty thousand reports of service disruption affecting X users in the US, merely days after the widespread outage due to Cloudflare issues. The post It’s not just you. X is down, again. [Update: It’s back on track] appeared first on Digital Trends.
- Say goodbye to old DMs: X launches Chat with encryption and moreby Varun Mirchandani (Social Media Archives - Digital Trends) on 15 November 2025 at 23:40
X has officially launched Chat, replacing its classic Direct Messages with a full-featured communication suite, now with end-to-end encryption, video/voice calls, file transfer and disappearing messages. The post Say goodbye to old DMs: X launches Chat with encryption and more appeared first on Digital Trends.
- LinkedIn turns search into a targeted AI chat to grow your networkby Paulo Vargas (Social Media Archives - Digital Trends) on 14 November 2025 at 12:00
LinkedIn is rolling out AI powered people search for US Premium members, letting you type plain language requests and find experts, mentors, or hires who have already done the thing you are aiming for. The post LinkedIn turns search into a targeted AI chat to grow your network appeared first on Digital Trends.
- TikTok launches Bulletin Board, and your favorite creators just got louderby Varun Mirchandani (Social Media Archives - Digital Trends) on 13 November 2025 at 23:23
TikTok has rolled out Bulletin Board, a new creator tool that lets users publish one-to-many messages — text, image or video — to followers who subscribe. The move signals TikTok’s next step in creator engagement and competition with Instagram’s broadcast channels. The post TikTok launches Bulletin Board, and your favorite creators just got louder appeared first on Digital Trends.


















