Social Media
- From AI to human ingenuity: Powering marketing’s growth engineby Marketing Dive - Latest News on 13 October 2025 at 09:00
Embedding AI into workflows is driving marketing teams to deliver entirely new, higher-value work.
- Gap Inc. recruits micro-influencers for new affiliate programby Daphne Howland (Marketing Dive - Latest News) on 10 October 2025 at 17:00
On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.
- PubMatic: Our Nvidia partnership is paying offby Aaron Baar (Marketing Dive - Latest News) on 10 October 2025 at 14:00
AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems.
- CMOs share what brands get wrong when marketing to Gen Zby Peter Adams (Marketing Dive - Latest News) on 10 October 2025 at 13:39
The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.
- Social media is changing live events: Here’s what the numbers sayby Sara Karlovitch (Marketing Dive - Latest News) on 10 October 2025 at 12:00
Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.
- Axe’s latest swing: When TikTok absurdism meets brand designby Chris Kelly (Marketing Dive - Latest News) on 10 October 2025 at 12:00
To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.
- Instacart grows its retail media bona fides with TikTok integrationby Aaron Baar (Marketing Dive - Latest News) on 9 October 2025 at 15:49
The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform.
- E.l.f., MAC on driving growth through inclusivity — and tips for othersby Jessica Hammers (Marketing Dive - Latest News) on 9 October 2025 at 14:08
Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an Advertising Week panel.
- How Keurig Dr. Pepper embraces flywheel marketing to drive performanceby Chris Kelly (Marketing Dive - Latest News) on 9 October 2025 at 13:00
During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.
- In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’by Peter Adams (Marketing Dive - Latest News) on 8 October 2025 at 19:05
PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its internal teams.