Social Media
- In-game ads drive 27% of mobile gamers to purchase a new product: Zyngaby Aaron Baar (Marketing Dive - Latest News) on 3 April 2025 at 16:44
Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.
- Marketers are moving at the speed of culture — but can they define it?by Peter Adams (Marketing Dive - Latest News) on 3 April 2025 at 13:59
Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event Wednesday.
- Wendy’s nets nearly 52M impressions in single day with Snap ad productby Jessica Deyo (Marketing Dive - Latest News) on 3 April 2025 at 13:36
Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.
- How Kellanova’s clean room is improving targeting and lifting salesby Chris Kelly (Marketing Dive - Latest News) on 3 April 2025 at 12:00
The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.
- Sociable: Amazon makes last-minute bid for TikTok USby Andrew Hutchinson (Marketing Dive - Latest News) on 2 April 2025 at 19:15
The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social commerce.
- Sociable: What consumers expect from brands on social in 2025by Andrew Hutchinson (Marketing Dive - Latest News) on 2 April 2025 at 19:13
Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's latest “Social Pulse” report.
- Harry’s resets brand with push beyond product-focused marketingby Chris Kelly (Marketing Dive - Latest News) on 2 April 2025 at 14:00
Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.
- Why Olaplex is leading with emotion for its latest refresh, campaignby Jessica Deyo (Marketing Dive - Latest News) on 2 April 2025 at 13:00
CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.
- Trader Joe’s roasts in-store retail mediaby Peyton Bigora (Marketing Dive - Latest News) on 1 April 2025 at 20:30
In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and screens.
- Roblox scales rewarded video ad offering via Google partnershipby Sara Karlovitch (Marketing Dive - Latest News) on 1 April 2025 at 20:15
Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.
- Threads’ new tools cool down commentary chaos and boost discoveryby Nadeem Sarwar (Digital Trends) on 21 March 2025 at 08:16
Threads will let users boost visibility of their profile and content with topics, while offering them more control over who can interact with their posts.
- Psst … wanna buy the massive Twitter logo sign?by Trevor Mogg (Digital Trends) on 18 March 2025 at 00:40
Fancy owning the iconic Twitter logo sign that once appeared outside the company's HQ until Elon Musk had it unceremoniously removed?
- Check out Meta’s not-so-cunning plan to take on ChatGPTby Trevor Mogg (Digital Trends) on 28 February 2025 at 01:00
Meta is ramping up efforts to take on the likes of OpenAI's ChatGPT and Google's Gemini, according to a new report.
- TikTok returns to Apple, Google app stores in U.S.by Trevor Mogg (Digital Trends) on 14 February 2025 at 01:41
Apple and Google have returned TikTok to their app stores a month after removing it in response to a law requiring TikTok's owner to divest the app or face a ban.
- WhatsApp for iPhone may soon let users have multiple accounts on one deviceby Trevor Mogg (Digital Trends) on 27 January 2025 at 06:45
Android users have had the feature for a while now, but it's finally making its way to the iPhone.
- Worried about the TikTok ban? This is how it might look on your phoneby Nadeem Sarwar (Digital Trends) on 18 January 2025 at 13:56
TikTok is just a day away from “going dark” in the US. How will the service look after the ban? Here’s some idea from a country where it is already blocked.
- Reddit just achieved something for the first time in its 20-year historyby Trevor Mogg (Digital Trends) on 30 October 2024 at 06:52
Reddit has turned a profit for the first time in its history, and its daily user base has grown to almost 100 million users.
- Incogni: Recover your privacy and remove personal information from the internetby Briley Kenney (Digital Trends) on 7 June 2024 at 15:00
With Incogni you can remove your personal info from the internet including sensitive details like address, SSN, and more. Take back your info from data brokers.
- Bluesky finally adds a feature many had been waiting forby Trevor Mogg (Digital Trends) on 23 May 2024 at 02:10
X rival Bluesky has finally added direct messages to its app, though at the current time they're not end-to-end encrypted.