Social Media
- DoubleVerify, IAS develop attention measurement solutions for Snapby Aaron Baar (Marketing Dive - Latest News) on 2 July 2025 at 15:36
DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.
- Puma brings popular shoes to Fortnite as sportswear marketing evolvesby Peter Adams (Marketing Dive - Latest News) on 2 July 2025 at 14:37
The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new releases on an ongoing basis.
- Sephora doles out Lyft credits to transport shoppers to its storesby Jessica Deyo (Marketing Dive - Latest News) on 2 July 2025 at 13:59
“Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping bonanza.
- Powerade powers up user-generated content challenge on TikTokby Sara Karlovitch (Marketing Dive - Latest News) on 2 July 2025 at 13:45
The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.
- Will AI ‘completely rewire’ loyalty programs?by Michael Brady (Marketing Dive - Latest News) on 2 July 2025 at 11:00
Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.
- Coke brings personalized touch to Disney ‘Star Wars’ collaborationby Peter Adams (Marketing Dive - Latest News) on 1 July 2025 at 14:22
An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” references.
- Agency’s Cannes Lions awards revoked for use of AI, safeguards introducedby Aaron Baar (Marketing Dive - Latest News) on 30 June 2025 at 16:10
The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and campaign outcomes.
- JCPenney does wedding season on a budget amid turnaroundby Sara Karlovitch (Marketing Dive - Latest News) on 30 June 2025 at 14:35
The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers.
- IAB standardizes gaming campaign measurement with new frameworkby Jessica Deyo (Marketing Dive - Latest News) on 30 June 2025 at 14:19
The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics available for each.
- Seventh Generation hires CMO who helped build Kinder brand in USby Peter Adams (Marketing Dive - Latest News) on 30 June 2025 at 14:11
Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at Kinder Snacking.