Social Media
- Walmart’s booming ad business provides ‘flexibility’ amid tariff impactby Peter Adams (Marketing Dive - Latest News) on 22 August 2025 at 14:38
Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said.
- How experiences turn in‑store retail media into real resultsby Harvey Ma (Marketing Dive - Latest News) on 22 August 2025 at 12:00
Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma.
- Marketing to American soccer fans: Here’s what the numbers sayby Sara Karlovitch (Marketing Dive - Latest News) on 21 August 2025 at 19:58
Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from The Harris Poll.
- Downy tells ‘Almost Scandalously Soft Stories’ for Spotify campaignby Aaron Baar (Marketing Dive - Latest News) on 21 August 2025 at 16:58
The P&G brand is tapping into the growing popularity around audiobook romances with four stories that position freshness as a sensorial escape.
- RXBar, Hidden Valley see marketing opportunity in summer travel chaosby Peter Adams (Marketing Dive - Latest News) on 21 August 2025 at 14:53
The packaged foods brands are running separate promotions that help cover the costs of flying and canceled trips amid a busy season.
- Ace Hardware launches retail media networkby Howard Ruben (Marketing Dive - Latest News) on 21 August 2025 at 14:27
RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store signage and more.
- Bulleit partners with First We Feast for content series about risk takersby Sara Karlovitch (Marketing Dive - Latest News) on 21 August 2025 at 13:42
“One More Round” will feature “Hot Ones” host Sean Evans and is part of a brand platform that launched in June.
- DoorDash boosts college football marketing with seasonal rewards, eventsby Jessica Hammers (Marketing Dive - Latest News) on 21 August 2025 at 13:00
A digital spot, tailgate tour and other game day experiences promote DoorDash Streaks, a program that rewards app users who order on Saturdays.
- Accenture Song acquires Superdigital as marketing shifts social-firstby Peter Adams (Marketing Dive - Latest News) on 20 August 2025 at 14:20
The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact of AI on marketing.
- Fiverr showcases AI-produced videos for tapping into viral trendsby Sara Karlovitch (Marketing Dive - Latest News) on 20 August 2025 at 13:00
Garry, an AI-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.