Social Media
- Heineken flips phones for IRL interactionsby Aaron Baar (Marketing Dive - Latest News) on 10 April 2025 at 15:00
A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight socializing.
- Panera reintroduces brand with focus on dine-in cafe experienceby Peter Adams (Marketing Dive - Latest News) on 10 April 2025 at 14:43
“It Just Meals Good,” the chain’s first work from 72andSunny, captures a variety of occasions for eating at Panera, whether catching up with a kid or an ex.
- BeReal launches US advertising platform led by former TikTok execby Jessica Deyo (Marketing Dive - Latest News) on 10 April 2025 at 13:00
Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to other social networks.
- How JCPenney’s new brand positioning is subverting consumer expectationsby Chris Kelly (Marketing Dive - Latest News) on 10 April 2025 at 04:01
Out-of-home ads that feature QR codes but not labels want consumers asking “It’s from where?” as the retailer pushes to modernize and promote value.
- Why Minute Maid is teaming with WWE to punch up its new brand platformby Chris Kelly (Marketing Dive - Latest News) on 9 April 2025 at 17:00
The sponsorship supports “Bring the Juice,” which serves as the culmination of several years of brand transformation work.
- Subway hires CMO from PepsiCo beverages to lead global marketingby Peter Adams (Marketing Dive - Latest News) on 9 April 2025 at 14:15
Greg Lyons, who left the beverage giant late last month, will join the sandwich chain on the tail of a recent creative agency switch-up.
- Target launches campaign highlighting spring merchandiseby Howard Ruben (Marketing Dive - Latest News) on 9 April 2025 at 13:57
The campaign comes after the mass merchant announced a multibillion-dollar investment in stores, technology and supply chain.
- Google Cloud touts new AI tools to simplify marketing, customer experienceby Chris Kelly (Marketing Dive - Latest News) on 9 April 2025 at 12:00
At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.
- Vintage voice message returns to its creator 70 years laterby Trevor Mogg (Digital Trends) on 9 April 2025 at 06:00
Did you know that “talking postcards” were once a thing? Back in the 1940s and 50s, tourists in the U.S. might pop into a coin-operated Voice-O-Graph booth to record themselves speaking about their trip, with their tales ending up on a lacquer-coated record that they could then mail to friends or relatives. A BBC report
- Kit Kat protects downtime in a chaotic world with Break Brothersby Peter Adams (Marketing Dive - Latest News) on 8 April 2025 at 14:10
The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies.
- Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaningby Jessica Deyo (Marketing Dive - Latest News) on 8 April 2025 at 12:00
“The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.
- Threads’ new tools cool down commentary chaos and boost discoveryby Nadeem Sarwar (Digital Trends) on 21 March 2025 at 08:16
Threads will let users boost visibility of their profile and content with topics, while offering them more control over who can interact with their posts.
- Psst … wanna buy the massive Twitter logo sign?by Trevor Mogg (Digital Trends) on 18 March 2025 at 00:40
Fancy owning the iconic Twitter logo sign that once appeared outside the company's HQ until Elon Musk had it unceremoniously removed?
- Check out Meta’s not-so-cunning plan to take on ChatGPTby Trevor Mogg (Digital Trends) on 28 February 2025 at 01:00
Meta is ramping up efforts to take on the likes of OpenAI's ChatGPT and Google's Gemini, according to a new report.
- TikTok returns to Apple, Google app stores in U.S.by Trevor Mogg (Digital Trends) on 14 February 2025 at 01:41
Apple and Google have returned TikTok to their app stores a month after removing it in response to a law requiring TikTok's owner to divest the app or face a ban.
- WhatsApp for iPhone may soon let users have multiple accounts on one deviceby Trevor Mogg (Digital Trends) on 27 January 2025 at 06:45
Android users have had the feature for a while now, but it's finally making its way to the iPhone.
- Worried about the TikTok ban? This is how it might look on your phoneby Nadeem Sarwar (Digital Trends) on 18 January 2025 at 13:56
TikTok is just a day away from “going dark” in the US. How will the service look after the ban? Here’s some idea from a country where it is already blocked.
- Reddit just achieved something for the first time in its 20-year historyby Trevor Mogg (Digital Trends) on 30 October 2024 at 06:52
Reddit has turned a profit for the first time in its history, and its daily user base has grown to almost 100 million users.
- Incogni: Recover your privacy and remove personal information from the internetby Briley Kenney (Digital Trends) on 7 June 2024 at 15:00
With Incogni you can remove your personal info from the internet including sensitive details like address, SSN, and more. Take back your info from data brokers.